Find out what’s
missing from your
law firm’s marketing puzzle.

We’ll guide you to a plan that puts all the pieces together.

We’ve consulted with these firms to take the guesswork out of their marketing

And we’ve worked for these firms as in-house marketing professionals

Marketing should be strategic, not scattered.

Are you wasting time trying to guess how the pieces of your marketing can fit into one big picture? We’ve got the expertise to help you build a strategy that works and to help you execute on it.

You focus on your clients – we’ll focus on your marketing.

“With ‘Fractional’ C-Suite Advisers, Midsize Firms Balance Expertise With Expense”

Check out this article from The American Lawyer about how midsize law firms benefit from Big Law expertise without the Big Law budget.

Do you need help making sense of law firm marketing?

In Erika’s latest podcast, she talks with PR Patter host Julie Livingston about how to start a marketing program, how to budget and invest in your marketing activities, and how to measure ROI. With nearly 30 years of strategic marketing experience, Erika advises small to midsize law firms on all aspects of implementing and executing well-designed and integrated marketing and business development programs.

Here’s what people say about working with us.

Jenni Eastman

Morrison Cohen

Erika and her team have supported Morrison Cohen in pitches, content development for internal comms, website and external/social posts, liaising with our external PR agency and ultimately was responsible for project managing and launching our new website and visual identity, including serving as primary liaison with our website development agency. In addition, as we got ready to onboard a marketing team internally, Erika and her team made the transition incredibly smooth. Given the numerous things we were tackling at the time, I was so grateful to be able to depend on a highly-reliable team to pass the baton.
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Michael Wood

Cermele & Wood LLP

The planning meeting Erika facilitated for us was fantastic – we were all in a room together and the ideas were flowing. We came up with plenty of ways to grow our firm and our individual practices.

She also worked with our associates as a group to help them each develop their own marketing plan. They each ended up with a roadmap for developing the practices that will benefit them and the firm.

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Richard Hong

Morrison Cohen

Erika is a fantastic market guru for attorneys. I would not have survived my first year as a partner without her guidance and feedback. Consider yourself lucky if you have a chance to work with her!

Darlene Campbell

Law Offices of David K Spencer PC

Take any opportunity you can find to engage with Erika. She’s the type of professional who is always looking for the best solution, whether it’s an out-of-the-box idea or the most appropriate traditional approach.

Barry Solomon

Vice President, Litera

Erika ran the department at Sidley when I became the firm’s CMO. She is a true professional. Smart and engaging, Erika has a sense of humor that made even seemingly insurmountable projects not only do-able but fun.

Read how we’ve helped law firms like yours

When Morrison Cohen’s marketing director departed, the CMO2Go team stepped in. We worked with the firm’s rebranding and design consultants and the website developer to launch Morrison Cohen’s new site and visual identity. Throughout the project, the CMO2Go team wrote, designed, and distributed daily content, including social media posts and graphics, website copy, and pitch materials. News about Morrison Cohen remained in front of clients and contacts and the firm’s lawyers were free to focus on their client work.

Morrison Cohen LLP

Are you ready for a strategic approach to marketing?

I’m Erika Steinberg, Founder, CMO2Go.

You have better things to do than your marketing plan – I don’t.

Creating marketing strategies for small and mid-size law firms and professional service firms is my passion. For more than 20 years I worked with Am Law 100 and 200 firms in New York and Washington, D.C. building and rebuilding marketing departments, creating and directing teams and managing projects from inception to completion.

Now as an outsourced CMO, I bring that same high-level expertise to growing businesses.