Marketing thoughts from our minds to yours

This weekend’s U.S. Open finals got us thinking about what it takes to successfully transition from an intermediate level to a more advanced one in any field.In both the game of tennis and the game of law firm...

Recently, Erika met a law firm COO who hired a perfect-fit early-career candidate to help with their law firm marketing. This person is enthusiastic and energetic with a roll-up-your-sleeves approach to learning in her...

If you’re a law firm partner and you’ve just scheduled new headshots - what should you wear? This question comes up fairly often. The answer may surprise you. Dress the way you would when you go to see a client. And...

“How long does it take for things like speaking and writing to get results?” This is a great question that Erika got from a lawyer during her office hours this month that we want to answer here. The lawyer elaborated...

Can a midsize law firm benefit from Big Law-sized expertise - without a Big Law-sized budget? The American Lawyer quoted our founder, Erika Steinberg, in a June 20 article about the benefits fractional CMOs bring to...

In a time where there are so many possible ways to market your law firm, one legal marketer can only do so much.  Even the most sophisticated law firms need the support of a robust marketing team to achieve their...

Your law firm can have its strategic plan in place and all the goals neatly laid out -  but executing them requires the right technology that can make achieving those goals easier, faster, and more efficient. So...

A law firm’s marketing strategy is just one part of the marketing puzzle. And each lawyer’s individual marketing plan represents some of the most important pieces in it. Believe it or not, through our work with law...

Law firm marketers have worked out their shiny new strategic marketing plans for 2024, so they have plenty to work on. But I wanted to know - if they could pick just one marketing goal, what would it be? Which is the...