Marketing thoughts from our minds to yours

“How long does it take for things like speaking and writing to get results?” This is a great question that Erika got from a lawyer during her office hours this month that we want to answer here. The lawyer elaborated...

Can a midsize law firm benefit from Big Law-sized expertise - without a Big Law-sized budget? The American Lawyer quoted our founder, Erika Steinberg, in a June 20 article about the benefits fractional CMOs bring to...

In a time where there are so many possible ways to market your law firm, one legal marketer can only do so much.  Even the most sophisticated law firms need the support of a robust marketing team to achieve their...

Your law firm can have its strategic plan in place and all the goals neatly laid out -  but executing them requires the right technology that can make achieving those goals easier, faster, and more efficient. So...

A law firm’s marketing strategy is just one part of the marketing puzzle. And each lawyer’s individual marketing plan represents some of the most important pieces in it. Believe it or not, through our work with law...

Law firm marketers have worked out their shiny new strategic marketing plans for 2024, so they have plenty to work on. But I wanted to know - if they could pick just one marketing goal, what would it be? Which is the...

It’s a brand new year, and by now, leading law firms are implementing their shiny new strategic marketing plans. I wanted to learn about the shiniest of those plans - so I chatted with six law firm marketing leaders to...

Celebrating a firm’s affinity groups is a powerful way to recognize and acknowledge their contributions. But it takes more than one quick LinkedIn post to make people feel appreciated.  It’s now halfway through...

Vault has launched their 2024 associates survey - it’s time to get those responses in! And it’s a good time of year for your law firm to look more deeply into an important piece of your marketing puzzle - your firm’s...