Marketing thoughts from our minds to yours

Erika Steinberg, CMO2Go founder, once worked with a firm that brought a few new practice members to a costly industry conference. But they didn’t just attend for the sake of attending. They went with the clear goal of...

Does the idea of marketing your firm make you cringe? The “ick” factor is one reason that law firms often don’t market themselves. And it’s one reason why we started CMO2Go. Because it doesn’t have to be that way. Last...

The plan drives the budget. The budget doesn’t drive the plan. Often, when people get stuck planning their law firm marketing budgets for the year, they get overwhelmed with the possibilities and start plugging random...

How much should my law firm budget for marketing? As a fractional CMO for law firms, this is a common question that people law firm leaders ask us - especially at this time of the year. By now, your law firm marketing...

As a law firm marketer, how do you engage with different audiences in different markets? Erika Steinberg, CMO2Go founder, recalled one of the AmLaw 100 firms where she worked. The firm has many different geographic...

When you’re looking for marketing help for your law firm, what questions should you ask? Many law firms have a lot of marketing to do, but not enough experienced hands on deck. As fractional CMOs and marketing...

A few weeks ago, one of Erika Steinberg’s LinkedIn posts about the importance of law firm marketing strategy provoked a thoughtful question - “How does understanding your WHY lead to remarkable marketing success?”...

Here’s a law firm marketing myth we hear all the time - If you’re a midsize firm, you can’t do marketing the same way that global giants do. Nope. Sure, there are differences. Your budget, the number of people in your...

Last week we talked about how sometimes, law firm stakeholders get carried away with too many ideas for their marketing strategy. But there’s another common problem that can derail your marketing plan: You’ve chosen a...