Marketing thoughts from our minds to yours

Law firm marketers have worked out their shiny new strategic marketing plans for 2024, so they have plenty to work on. But I wanted to know - if they could pick just one marketing goal, what would it be? Which is the...

It’s a brand new year, and by now, leading law firms are implementing their shiny new strategic marketing plans. I wanted to learn about the shiniest of those plans - so I chatted with six law firm marketing leaders to...

Celebrating a firm’s affinity groups is a powerful way to recognize and acknowledge their contributions. But it takes more than one quick LinkedIn post to make people feel appreciated.  It’s now halfway through...

Vault has launched their 2024 associates survey - it’s time to get those responses in! And it’s a good time of year for your law firm to look more deeply into an important piece of your marketing puzzle - your firm’s...

How do you find a good match between a law firm’s need for specialized marketing expertise and a marketer who can adapt to their unique demands? This question comes up from time to time, so it’s time for an answer....

Does the idea of asking for feedback from your law firm’s clients sound like about as much fun as going to the dentist? You aren’t alone. It can be scary to ask clients for feedback - because you might get information...

Thought leadership has become an overused word in law firm marketing. But when it’s done right, it can be a highly effective part of a law firm’s client retention strategy. According to LexisNexis’s survey of small...

Erika Steinberg, CMO2Go founder, once worked with a firm that brought a few new practice members to a costly industry conference. But they didn’t just attend for the sake of attending. They went with the clear goal of...

Does the idea of marketing your firm make you cringe? The “ick” factor is one reason that law firms often don’t market themselves. And it’s one reason why we started CMO2Go. Because it doesn’t have to be that way. Last...