Marketing thoughts from our minds to yours
When You’re Interviewing for a Law Firm Marketing Role – How Can You Ensure It’s a Good Fit?
How do you find a good match between a law firm’s need for specialized marketing expertise and a marketer who can adapt to their unique demands? This question comes up from time to time, so it’s time for an answer....
Law Firm Marketing Trends for 2024 – Don’t Be Afraid to Talk to Your Clients
Does the idea of asking for feedback from your law firm’s clients sound like about as much fun as going to the dentist? You aren’t alone. It can be scary to ask clients for feedback - because you might get information...
Law Firm Marketing Trends for 2024 – Thought Leadership as an Effective Client Retention Strategy
Thought leadership has become an overused word in law firm marketing. But when it’s done right, it can be a highly effective part of a law firm’s client retention strategy. According to LexisNexis’s survey of small...
How To Make the Most of Your Law Firm Marketing Budget (and measure your efforts)
Erika Steinberg, CMO2Go founder, once worked with a firm that brought a few new practice members to a costly industry conference. But they didn’t just attend for the sake of attending. They went with the clear goal of...
The “Ick” Factor
Does the idea of marketing your firm make you cringe? The “ick” factor is one reason that law firms often don’t market themselves. And it’s one reason why we started CMO2Go. Because it doesn’t have to be that way. Last...
How Should You Structure Your Law Firm’s Marketing Budget?
The plan drives the budget. The budget doesn’t drive the plan. Often, when people get stuck planning their law firm marketing budgets for the year, they get overwhelmed with the possibilities and start plugging random...
End of Year Planning for Law Firms
How much should my law firm budget for marketing? As a fractional CMO for law firms, this is a common question that people law firm leaders ask us - especially at this time of the year. By now, your law firm marketing...
Know Your Audience
As a law firm marketer, how do you engage with different audiences in different markets? Erika Steinberg, CMO2Go founder, recalled one of the AmLaw 100 firms where she worked. The firm has many different geographic...
What Questions Should You Ask When Hiring Marketing Help For Your Law Firm?
When you’re looking for marketing help for your law firm, what questions should you ask? Many law firms have a lot of marketing to do, but not enough experienced hands on deck. As fractional CMOs and marketing...