The “Ick” Factor

Dec 12, 2023

Does the idea of marketing your firm make you cringe?

The “ick” factor is one reason that law firms often don’t market themselves. And it’s one reason why we started CMO2Go. Because it doesn’t have to be that way.

Last week on @Julie Livingston’s PR Patter podcast, Erika Steinberg, CMO2Go founder, discussed three common objections to law firm marketing that she often hears:

➢ Lack of time
➢ The expense involved
➢ Discomfort with marketing – what I call the dreaded “ick” factor

Marketing doesn’t have to feel icky. The best way to get over discomfort with marketing yourself is to reframe it.

You have a specific skill set that can help others. But the people who need you also need to know that you’re available to help them. How will they know you can help them if you don’t market yourself?

During their robust conversation, Erika and Julie discussed how to mitigate the marketing “ick factor,” how you can differentiate yourself in a crowded field, and planning your law firm marketing budget for 2024. If you’re interested in law firm marketing and PR, you won’t want to miss it.

👇 Check out the recording below, and let us know what challenges you face marketing your firm.