Is Your Marketing Idea a Tactic or a Strategy? Why It Matters and What You Should Do About It.

Aug 15, 2023

We hear this all the time on calls with prospective clients…..

“I’ve heard we’re supposed to have a website and a newsletter, plus we should post regularly on LinkedIn.”

But do you know your WHY?

Often, a law firm comes to CMO2Go because someone has suggested they need to have specific marketing tactics like these. But they don’t know WHY – and that’s a crucial question to answer before you invest a lot of time and money in tactics that don’t have a strategy behind them.

Slow down for a moment and ask yourself these four questions to get clear on your WHY:

❔ Why are we doing this project?
❔ What are our goals?
❔ Why is it important for us to do it right now?
❔ What results do we want from our efforts?

If you can’t answer – you don’t have a strategy. You have tactics. But you need both in order to get the results you want from your law firm marketing.

Before diving in head first, let’s determine if this project is the most effective tactic to support your strategy. And if you’ve already got your WHY in place, let’s talk about how to bring your vision to life.