Here’s a law firm marketing myth we hear all the time –
If you’re a midsize firm, you can’t do marketing the same way that global giants do.
Nope.
Sure, there are differences. Your budget, the number of people in your marketing department and some of your tactics may be different than theirs.
But how you come up with a strategy isn’t.
If marketing strategy is a puzzle, many of the pieces will be the same for many firms. And all firms should be looking at these pieces:
🧩 Your client base – and what they need from you
🧩 How you bring in business
🧩 Where your strengths lie
🧩 Who you can help
🧩 What areas you need to develop further
For mid-sized firms, your marketing efforts may be on a smaller scale – but they’re not that different. You just need to find the right size approach for your firm.
Take advantage of the same strategies that global firms do. Let’s talk about how we can solve your marketing puzzle and find a plan to put all the right pieces together.
