Planning Your Law Firm’s Marketing Budget for 2025
Today, we want to offer you some concrete steps to plan your law firm’s marketing budget. Let’s start with an important question: What do you want to accomplish this year? Although we recommend that law firms budget between 1-3% of their gross revenue for marketing,...
Transition Coaching Will Uplevel Your Law Firm’s Marketing Game
This weekend’s U.S. Open finals got us thinking about what it takes to successfully transition from an intermediate level to a more advanced one in any field.In both the game of tennis and the game of law firm marketing, reaching a higher level requires moving beyond...
The Fractional CMO as Mentor
Recently, Erika met a law firm COO who hired a perfect-fit early-career candidate to help with their law firm marketing. This person is enthusiastic and energetic with a roll-up-your-sleeves approach to learning in her new role. But she needs time and space to grow,...
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