Transition Coaching Will Uplevel Your Law Firm’s Marketing Game
This weekend’s U.S. Open finals got us thinking about what it takes to successfully transition from an intermediate level to a more advanced one in any field.In both the game of tennis and the game of law firm marketing, reaching a higher level requires moving beyond...
The Fractional CMO as Mentor
Recently, Erika met a law firm COO who hired a perfect-fit early-career candidate to help with their law firm marketing. This person is enthusiastic and energetic with a roll-up-your-sleeves approach to learning in her new role. But she needs time and space to grow,...
Headshots – What to Wear?
If you’re a law firm partner and you’ve just scheduled new headshots – what should you wear? This question comes up fairly often. The answer may surprise you. Dress the way you would when you go to see a client. And that doesn’t have to mean a suit and...
How Long Will This Take?
“How long does it take for things like speaking and writing to get results?” This is a great question that Erika got from a lawyer during her office hours this month that we want to answer here. The lawyer elaborated that she’d spoken at bar conferences and wrote...
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