The “Ick” Factor
Does the idea of marketing your firm make you cringe? The “ick” factor is one reason that law firms often don’t market themselves. And it’s one reason why we started CMO2Go. Because it doesn’t have to be that way. Last week on @Julie Livingston’s PR Patter podcast,...
How Should You Structure Your Law Firm’s Marketing Budget?
The plan drives the budget. The budget doesn’t drive the plan. Often, when people get stuck planning their law firm marketing budgets for the year, they get overwhelmed with the possibilities and start plugging random numbers into a spreadsheet, or they come up with...
End of Year Planning for Law Firms
How much should my law firm budget for marketing? As a fractional CMO for law firms, this is a common question that people law firm leaders ask us – especially at this time of the year. By now, your law firm marketing budget for 2024 should be in progress, or...
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