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When Understanding Your WHY Leads to Remarkable Marketing Success
A few weeks ago, one of Erika Steinberg’s LinkedIn posts about the importance of law firm marketing strategy provoked a thoughtful question – “How does understanding your WHY lead to remarkable marketing success?” Here’s the story of one recent client’s journey...![Law Firm Marketing Myths: Mid-Size Firms Can’t Do Marketing The Way Global Firms Do](https://www.cmo2go.co/wp-content/uploads/2024/02/blog-2024-10.jpg)
Law Firm Marketing Myths: Mid-Size Firms Can’t Do Marketing The Way Global Firms Do
Here’s a law firm marketing myth we hear all the time – If you’re a midsize firm, you can’t do marketing the same way that global giants do. Nope. Sure, there are differences. Your budget, the number of people in your marketing department and some of your...![You’ve Made Your Strategic Plan. Now What? (Part 2)](https://www.cmo2go.co/wp-content/uploads/2024/02/blog-2024-11.jpg)
You’ve Made Your Strategic Plan. Now What? (Part 2)
Last week we talked about how sometimes, law firm stakeholders get carried away with too many ideas for their marketing strategy. But there’s another common problem that can derail your marketing plan: You’ve chosen a project but don’t know where to start. Choosing a...![You’ve Made Your Strategic Plan. Now What? (Part 1)](https://www.cmo2go.co/wp-content/uploads/2024/02/blog-2024-12.jpg)
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